An Engaging Piece of Promotional Design
So how do you get one hundred busy entrepreneurs and their partners to lay down the reins of their business for an evening and let their hair down? Well it sure helps if you can grab their attention with an engaging and memorable piece of promotional design.
Today we proudly unveil our new brand identity design for Inspired Gift Cards.
A new Australian online retailer, Inspired Gift Cards provides an innovative solution to the gift-giving headache, and is just in time for Christmas!
Fresh from the Kitchens of the Renowned Daylesford Lake House
Over the past year-or-so we’ve been co-creating with Lake House Founder and food guru Alla Wolf-Tasker and her daughter, Lake House marketer Larissa Wolf-Tasker, cooking-up a tasty brand, name and packaging design for their new range of produce.
The Litmus group is a market leading niche international management consulting company who needed to rephrase their brand to better fit their highly differentiated approach business proposition.
Creating a new brand through re-packaging
As part of or brand work in repositioning snack retail franchise Nutshack, we were given the task of creating an engaging brand connection for their value-add fruit and nut mixes.
A Beautifully Executed Re-branding Project.
We were engaged with Jean Hailes to conduct a full brand re-design, starting with the strategic framework and outputting all brand identity collateral. In a little under two decades Jean Hailes has developed a significant standing in the women’s health sector. But it also understands that it needs to continue to proactively develop the direction of the Jean Hailes brand. A direction that would further solidify Jean Hailes as the authority in women’s health to deliver cutting edge research and medical services for their clients. The result – a beautifully designed re-brand for this not-for profit in women’s health.
Place brand development, identity, naming, campaign design and execution.
This week, Truly Deeply proudly launched the new brand and campaign for Atherstone, a new community in Melbourne’s west. 
Working closely with the Lend Lease development team we defined the brand strategy, created a new name, designed the identity, and executed the entire launch campaign. The result is a distinct brand that creates an aspirational and compelling connection with the target audience and is already achieving outstanding results for the client.
The Cradle is a best of breed, 5 star luxury hospital dedicated to mothers giving birth. As a specialist maternity hospital The Cradle automatically carries strong clinical associations, there-for the role of the visual identity as to clearly differentiate The Cradle as the premium, 5 star hospitality brand within its marketplace. The visual language from brandmark to photographic style, from design layout and grids to production techniques is informed by the brand identity visual cues of premium hotels and health spas. These rich visual cues are aimed at connecting with the premium ‘parents-to-be’ market who wish to have access to the highest possible standard of clinical care, be pampered in luxury during birth recovery, and are happy and willing to pay a price premium for that.
Spudbar was founded in Melbourne in 2000, born out of a frustration at the lack of a healthy, great tasting, healthy feed that was quick, convenient and value for money. It has been on a mission from day one, to create a new category of food offer that fuses natural goodness and big flavours into the nutrient rich gem that is the steaming baked spud. The potential of the brand was clear, the question was how to realise that great potential by taking the Spudbar brand to the next level.
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Branding a place or a region is no different to product or service branding – you have to own something that is distinctive and compelling to your target market. However, when it comes to regional branding there is an added complication. You have to balance the competing needs of a diverse set of stakeholders because the people and businesses that make up the region simply do not always see the world through the same lens. Different mental models, different types and sizes of businesses, different levels of self interest and all that before one even layers in the different egos at play. A lot of stakeholders and lot of emotion makes for interesting branding.
