2008 was a rocky year, the global financial crisis was on everyone lips. So, for our client christmas present we wanted a gift that would offer a little hit of hope and sweetness in tough times, and chocolate cheers everyone up.
We sourced the most stunning chocolate in the world that looked just as sublime as it tasted from our good friends at Ganashe Chocolate. We then designed the packages to reflect the premium quality of the chocolate and to inspire a cosy, peaceful moment of calm in such turbulent times.
Just Car Insurance Owned by AAMI, Just Car Insurance was created to fill a niche of car insurance for drivers considered ‘un-insurable’. Working with advertising agency BADJAR, we developed the brand strategy – Just Car’s brand was built on embracing the very things that made cars and drivers difficult to insure, there-by becoming the expert (and the number one brand) for that part of the market.
ANZ Bank
ANZ Bank is a bank that is committed to building lasting partnerships with their customers, shareholders and communities throughout Australia, New Zealand and 26 key markets in the Asia Pacific region. Always ahead of the pack, ANZ has an stern reputation for being one of Australia’s leading banks.
A New Model of Talent Management Forum5 represents the next generation of artist and talent management company founded by Mark Richardson in collaboration with global media company; Fremantle Media. Mark’s background was
in running some of the biggest record labels in the world, representing many of the biggest names in music internationally. Mark’s vision for Forum5, was a new kind of talent management based on the understanding that in the age of shared and social technology, the talent creating the content holds the power, and the ideal management relationship is an entrepreneurial partnership. With Fremantle Media’s backing, Forum5 was launched in 2008 and has found much success with the new model
of talent partnership, quickly growing to represent local talent from the television, music, food and lifestyle industries.
Client: Amar Amar is a designer woman’s clothing and fashion online store that has a selection of boutiques
in Australia, Europe and Asia. With a passion for design and a flair for innovation, Amar required
a stylish, feminine and unique website that reflected its market proposition, ‘transcending cultures, borders and languages’.
Amar was already a stylish modern brand, but they lacked any visual properties. We saw opportunity
in creating a new visual identity with a range of visual properties that Amar could own and use. The stylish oriental pattern and bird, combind with a floral sign posts and frames, creates a delicate balance of east meets west.
SAGE started life as a two man electrical engineering company in 1994, when we met them they had grown to an Automation specialist with over 200 employees, a list of Australia’s blue chip clients, a turnover of $40 million and a truly national presence. The only issue was they had truly outgrown their current brand, both strategically and stylistically.
Rogerseller is a luxury, premium interior product design company. In has been in business for over 100 years and is the leader in beautiful and innovative products for bathrooms and kitchens.
With new competition in the market Rogerseller wished to re-establish a differentiated position for their brand. We were engaged to direct them in the definition of their brand proposition, brand essence and values. Once defined we created this A3-sized brand book to translate the outcomes of the brand work for their staff who are responsible for bringing the Rogerseller brand to life ever day.
135° Degrees is a luxury property investment group, marketed to high wealth individuals in Australia and ex-pats in the Asia Pacific region. 135° Degrees owns ultra luxurious holiday homes in the most exotic locations around the world. With properties in Japan, Vietnam, Indonesia, Australia and New Zealand, members could experience
a range of extraordinary experiences ranging from skiing slopes in the island of Hokkaido (Japan), through to relaxing at Singh Beach (west coast of Phuket) surrounded by the majestic Andaman Sea. The 135° Degrees experience provides the services of a luxury hotel, the exclusivity of private villa rentals and the equity benefits of second home ownership. The 135° Degrees proposition is ‘A life balance investment’.
Gelati Sky is a boutique, premium gelati range. The story of Gelati Sky has a strong personality driven by Gelati Sky founder Paul Scalisi’s memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation. The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA.
Our work with the City of Whittlesea as their brand communications design agency provided us the opportunity to work on the brand identity for their Youth program. We ran some brand image research sessions with a range of young people from across the City’s broad population base to establish a consideration set of relevant visual language to inform the project design brief. We also used the opportunity to talk about themes for possible names for the program.
