Posts Tagged ‘3D outdoor advertising’

Beautiful, Impactful Brand Story-telling from BMW
BMW stunned Singaporeans with an interactive 3D outdoor brand experience (a first in Asia) to promote its BMW 5 series. They transformed two busy office buildings at Suntec City from a symbol of work, into a symbol of Joy. The expressions and reactions of those who witnessed the brand show are testement to the power of big, bold brand gestures, and their ability to make the right brand impression for BMW.

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Love it.

David Ansett, Brandamentalist
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Brand Designer