When advertising and the Customer Break-Up
When it comes to brands, the old adage of the customer is always right is pretty much spot-on. Maybe it’d be more accurate to say the Customer is never wrong. With traditional ad campaigns no longer connecting with their audience at the same emotional level, it’s time for clients and agencies to say “it’s not you, it’s me” and really mean it.
Posts Tagged ‘ad-customer-break-up’
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