A bold new brand name and identity that is a true statement of intent for a leading recruitment company.
For nearly thirty years, Barbara Sterner Recruitment and Consulting (BSRC) had built an enviable reputation. The company was well established in Melbourne and Sydney and had several blue chip clients and long-term partners.
However, the company’s brand was dated and not reflecting the true image of the company and its ambition for the future. The name was also was also out of synch with a company that had grown to become a true team of leaders.