Every Gesture is an Opportunity to Create Meaningful Brand Communication
I’ve previously written about my memorable brand experience staying at Casa Camper in Barcelona. This morning I received an email from my friends at Casa Camper and the picture of Casa Camper in Berlin caught my eye. The architecture of the hotel itself has become a part of the brand experience. The room numbers prominently visible on the windows create a wonderfully theatrical, random checker board, but the placement of the restaurant, and specifically the sense of a communal, shared dining experience speak of the brand and sense of place the folks at Camper are wishing to project. It’s enough to make me wish Ich bin eine Berliner.
With apologies to all Berliners for my butchering of your fine language.
Dave Ansett, Brandamentalist
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Designer of Brand Theatre.