Truly Deeply Director of Brand Strategy, Michael Hughes was quoted in the press this week regarding his views on the impact to the News Corp. brand of the current media hacking scandal in the UK.
News Corporation’s brand is likely to be tarnished by the findings of the British hacking report but brand experts say the breadth of the business will buffer it against the impact outside Britain.
Beautiful, Evocative Brand Story Telling.
When the Ace Hotel decided to open in NYC they commissioned illustrator/designer Timothy Goodman to create a unique mural for the new hotel. Timothy joined a rather exclusive group of illustrators who have done-so previously for this hip hotel brand.
Every Gesture is an Opportunity to Create Meaningful Brand Communication
I’ve previously written about my memorable brand experience staying at Casa Camper in Barcelona. This morning I received an email from my friends at Casa Camper and the picture of Casa Camper in Berlin caught my eye. The architecture of the hotel itself has become a part of the brand experience. The room numbers prominently visible on the windows create a wonderfully theatrical, random checker board, but the placement of the restaurant, and specifically the sense of a communal, shared dining experience speak of the brand and sense of place the folks at Camper are wishing to project. It’s enough to make me wish Ich bin eine Berliner.
With apologies to all Berliners for my butchering of your fine language.
Dave Ansett, Brandamentalist
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Designer of Brand Theatre.
