Posts Tagged ‘Brand Voice’

Logo Back to the future

We’re pretty obsessed with Lego, you may have noticed! Lego is a brand whose packaging says suitable for aged 4 years+, but probably their biggest brand advocates are blokes 20+ reminiscing of the hours of fun from their childhood. I still buy my boyfriend Lego, he’s 31. We don’t want Lego to change. It’s simple. In a day where kids are getting googly-eyed playing with iPads and mobiles, we ponder back to the good old days, when you just make stuff with your hands and imagination. Real stuff. Cool stuff! That’s why Lego has withstood the test of time. They haven’t changed a thing! Another love of 30 year old men is Back to the Future. Like Lego, we really don’t want to see a new 2015 remake with Justin Bieber as Marty McFly, it would be criminal. What would be cool though, if Lego created their own version of the most epic and iconic scene in Back To the Future. Well they did! And it’s amazing! Read the rest of this entry »

Adriano Zumbo Brand 1

In a bold move Adriano Zumbo decided to highlight negative comments on the hoarding surrounding his new location at Emporium, Melbourne. It defiantly stopped me in my tracks while I was doing my Christmas shopping! Every brand needs to be aware of what their customers are saying about them online. As a brand you can’t get away with ignoring comments and reviews and in most cases your new customers will see what people have said about you before they decide to try your brand. This is especially true within the food service industry. Although sometimes you have to wonder if some people go over the top with their reviews and overdramatise their experience because they can hide behind a computer screen. Read the rest of this entry »

Brand agency strategy design

As regular readers of the Madly Blog will be familiar with, we’ve been full of praise for Vinomofo’s bold use of language. It has not only disrupted the category, it has an emotional bond with its audience that most brands would be envious of.

But it seems they’re trying too hard to appeal to the urban hipsters with their ’12 days of Motherf***in’ Christmas’ (see after the jump). Read the rest of this entry »


I won’t lie; we here at Truly Deeply do enjoy a tipple. Some of us more than others. As a studio, we’ve well and truly climbed aboard the addictively awesome wine deals bandwagon that is Vinomofo. We’re hooked. Not just because the wine is great (and it really is, I keep waiting to be disappointed, but after the eleventieth case I’m yet to experience buyer’s remorse) but the real clincher is that the brand is just so damn enjoyable.

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There is nothing like some summer holidays to catch on reading the books one has accumulated. Grow, by Jim Stengel, is one such book. It is a book based on 10 years of research into more than 50,000 companies to identify the things that the fastest growing companies have in common. Stengel found the common denominator to the 50 brands that rose to the top was great clarity around their respective brand ideals.

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WestJet Christmas Video

Canada’s WestJet airlines is spreading a bit of holiday cheer and brand engagement online this week, thanks to a “Christmas miracle” video.

Published on the 8th December the video has seen upwards of 16m views and is growing hourly. In the two hours that passed while this article was being written views went from just over 15M to over 16M.

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Screen Shot 2013-11-11 at 8.17.26 AM

Earlier this year, Skype launched the Stay Together Campaign: an online call to action for real people to share their stories about how Skype lets them stay in contact. As is always the case with ‘real’ stories, the emotions runs high, even in the over produced world of made-for-Internet video. Campaigns of this nature frequently run the fine line between emotional resonance and too heavy handed, but Skype’s fourth installment packs a punch.

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If you are a fake, declare it and own some brand authenticity

At our E3 global network agency network meeting in Duisburg Germany last week we explored a theme around the Power of Origin in branding. We had a variety of speakers covering topics from place branding to storytelling and everything in between. One topic relevant to most brands (or should be) was ‘Authenticity’. Professor Michael Beverland from the University of Bath shared with us the seven habits of iconic brands when building brand authenticity.

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Brand voice HotelsWeLove Think Play Sleep, launched in July, is a great example of an online listing, made exceptional by the quality and consistency of brand voice and design. A personal project run by Laurence Billiet and Rachael Antony, offers hand picked content from around the world in the form of art, books, hotel reviews and bespoke itineraries. Profiling 10 cities, Amsterdam, Berlin, Copenhagen, Istanbul, London, Marseilles, Milan, New York, Paris and Shanghai, is set to remain a quality resource for travellers worldwide, thanks to well considered content, tone of voice and design. Read the rest of this entry »


Driving into the studio yesterday I was struck by a large piece of graffiti on Montague St. Living up north close to a rail line I’m used to seeing large, great pieces of street art. This one stood out because, well, this part of South Melbourne is pretty industrial, and while there the usual urban graffiti, it’s not normally this bold and colourful.

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