Posts Tagged ‘BRW’

05.07.10

Australian Power & Gas: The right brand name makes virtual a reality!

Brand names should work as hard as possible to support the business aspirations of an organisation. Names play a role far greater than simply being an identifier. They should convey something of the promise of what is on offer. For some brands that may mean communicating a certain personality. For others it may mean playing up a functional or emotional attribute that connects with the target market. Whatever the approach brand names should support the desired market positioning of the product, service or organisation.

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11.10.09

That’s Showbiz – Personal Brands in the Spotlight

BRWcoverBRW’s Annual Top 50 Entertainers
The most recent issue of BRW in Australia features the top 50 local entertainers listed by earnings for the year. Quoted throughout the feature was our Talent Inc! personal brand report, with our very own Mark Richards (sic) providing the rich commentary.

“The concept of marketing stars as brands has taken some entertainers’ popularity to new levels. Entertainers are increasing their earning power by creating their own personal brands. While the notion of people as brands has existed for years, it now focuses on celebrities’ entire lives – from who they sleep with, to who they vote for – rather than just their professional achievements. For instance, the earning potential of a sports star is now impacted by their sporting ability and performance as well as their public persona. For film stars, you’re no longer dealing with just a person’s screen presence, as was the case with old movie stars.” Read the rest of this entry »