Posts Tagged ‘code of visual langauge’

07.22.11

A little world of experiences

We all know that sometimes life doesn’t exactly live up to our expectations. You come to realise that you have to enjoy
the good times and work through the bad. Yet, sometimes when you are in the eye of the storm it’s really hard to see past the clouds. I myself am going through some changes in my life. As a positive person I try to keep my spirits up but like everyone I could always use a little reminder that things will eventually work out, and that is just what the experience
of these little handmade worlds do.

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06.30.11

Image as universal language

This photo series plays with the perception of stuffed birds. These animals led their life and are now nothing more than an image of themselves, they are no longer flying or whistling. Masked by the former voice signature of each bird through the written word they reveal themselves in a different view, the peeping. Through a mix of colour, letters and image the series evolves to an universal form of language. Raw Color’s ‘Peep’ was presented at the exhibition ‘Stuffed’ during Dutch Design Week, where all the participating designers were inspired from stuffed animals, translated into their own designs.

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02.04.11

The Colours of the Top 100 Web Brands

Today it’s more critical than ever for companies to differentiate themselves from their competitors and make memorable connections with their consumers by creating unique, recognisable brands. Every touch point of a brand plays a vital role in brand recall, but the brandmark is the heart and soul of a brand’s image. As awareness of branding grows and more businesses invest in their brand’s identity, colour is becoming more important for companies looking to differentiate themselves visually. In today’s tech-savvy society a website is a main touch point for a brand.

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12.02.10

A Reminder from Saks – Design Every Brand Canvas

brand identity design agency

Recently I came across the latest development of the Saks Fifth Ave brand identity visual language, and it was a great reminder for all brands to actively review all touch points to maximize the leverage opportunities you have for your brand communications.

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10.15.10

Bringing Colour to life

If you’re a regular reader you’ll know that colour is normally Cassie’s domain. But she’s away at the moment and I don’t think I can wait to show you this. So we’ve gonna have a double post Friday, enjoy. Video after the jump…

Canon Colour

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08.16.10

Unlikely Type, a Brand Design Hero

The Typographic Hero of every Brand Identity
An interesting fact I was reading somewhere recently- did you know the most common typeface in brand identity design across the world and across every market is Helvetica (or it’s ugly step brother Arial)?  Not only is Helvetica the most common typeface, but it is-so by a country mile. That alone should be cause enough for every self respecting brand identity designer to shy away from the font like a vampire from daylight.

When designing the visual language of brand identities we always pay particular attention to the typefaces we select to represent our clients. Imagine a world where every piece of type design was carefully considered, craftily engineered, and uniquely beautiful. “Preposterous! There aren’t enough typefaces in the world” I hear you shout. Perhaps, but perhaps it is more a case of there not being enough fonts on your designer’s hard drive, or enough hours in the day for the world’s designers to spend crafting unique typoheavenly concoctions. Spurred-on by this thought I raided my personal photo library for examples of unique type design from the most unlikely of sources. I’ve long been aware of my design infliction which is likely to see me on my family holiday zooming in on a piece of retro signage typography, whilst the rest of the world is facing the other way and shooting picture postcard shots of the Eiffel Tower, the Colosseum, or Trafalgar Square. Sad but true, just ask my wife.

brand designers melbourne

Store Type_Barcelona_2009

So here is this rogues gallery of unlikely type design. Each image an uncompromised, unhelveticast, uncommonly curious, sideshow of type design.

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06.25.10

Rebranding a brand designer, the birth of Truly Deeply

The Front Door at Truly Deeply Studio

The Story of the Truly Deeply brand identity
It was shortly after the relationship between Storm and BrandDNA was made official that we made the decision. A decision we felt we would recommend to any client in a similar position. Stop wasting energy supporting two brands and focus your resources on one. It wasn’t that there was problems with the old brands, we loved them, and still do. It was that we had a new offer, that couldn’t be successfully represented by one or the other. So nearly three years ago, on a planning weekend down the Mornington Peninsula, we made the choice. It was time for Storm and BrandDNA to fade away and be replaced by a brand that truly represented the new brand design ethos of the new company.

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05.24.10

When Brand Design’s Baked-In

Designed to be Different
The very best examples of brands that touch the soul are often those with the differentiating design ‘baked-in’. Too often design is seen as the bit that wraps around the (often identical) finished product. I spotted these beautiful Moonflower soaps. Moonflower is a high-end bath and body line from the US and looks like it has beautiful design sown-in to its very DNA.

02.09.10

The Art of Beautiful and Unique Brand Imagery

The Demise of Unique Brand Design
Sadly these days unique and fresh brand identity design is the exception rather than the rule. As more brands seek to become global, the trend has been for the visual language of their brand images to become more and more similar. Global branding firm Landor’s recent 2010 Trend Forecast agrees that ‘A global homogenization of design is taking place, with design blogs and online portfolios as the major culprits.’ They say ‘Companies need to rely less heavily on testing and research, which tend to nullify originality. Brands can’t just follow the herd and hope to succeed.’ And they predict ‘We’ll find larger companies willing to take risks, break the rules, and appear imperfect. Shaking up the status quo will be considered far better than disappearing into oblivion.’

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