Why are personal brands, personal attributes and personal goals so important?
I recently had the privilege of experiencing one of the most powerful (if not most powerful) personal brand moments imaginable, a moment that not many of you would have had the opportunity to experience which makes this a truly, deeply, compelling blog to post – amongst 150 other guests I was lucky enough to share first hand in the incredible story of Nando Parrado, one of the most determined, pragmatic and gentle human beings, Nando Parrado is a survivor of the Andes plane crash. Many of you will remember the story and may have seen the movie Alive or read the book Miracle in the Andes which is based on these remarkable events.
