Posts Tagged ‘Creative Ideas’
We are proud to launch the new brand identity and packaging for TOM Organic.
The first and only range of feminine hygiene products accredited by the Australian Certified Organic organisation, all TOM products are 100% biodegradable, made entirely from organic cotton and free from chemicals, bleaches and synthetics. Previously only available in selected independent stores, our brand development work has helped TOM secure distribution in national retailers including Woolworths and Chemist Warehouse. The new packaging is on shelves this week. Read the rest of this entry »
Reversing stereotypes through personal brand story telling is how four Kenyan men, Gabriel, Benard, Brian and Derrik turned a simple idea into a viral campaign for charity. After watching Alex Presents Commando they wanted to tell their own story about African stereotypes in Hollywood movies. The video gives us a sneak peak into the lives of the Kenyan men, humanising their world and showing a different Africa, one that is filled with hope, laughter and kindness. It has been produced for Mama Hope who have released a series of personal stories from African nations to raise money for education and much needed community development.
Photographers Lucie & Simon have produced these beautiful images of how some of the worlds busiest places would look without people and cars. It creates a surreal world that is both calming and unsettling, but most interestingly this photography series shifts the focus. The landscapes depict places that thousands of eyes has graced over and stopped ‘seeing’. As designers we remind ourselves to really ‘see’ our environment, the mundane of the morning bus trip is filled with designers inspiration gold. These photos are a great reminder of the haphazard beauty of out surroundings. Read the rest of this entry »
The Kiwi Sceptics is part tourism campaign, part airline campaign and part dig at stubborn Aussies. The premise is to take Australians with unfavorable opinions of New Zealand and trick them into traveling across the ditch to change their minds. It is a lovely case of well executed brand story telling, twisting cliches and misconceptions, all told through the eyes of characters that are easily related to and reflecting stereotypes that are at times scarily honest (for an Aussie). The campaign is by Air New Zealand, but you would be forgiven for mistaking it for a New Zealand tourism piece, which is an interesting platform, leveraging creative brand positioning, Air New Zealand is promoting and supporting their own national identity, their own people and their own culture, which is a lot more than some national carriers some can boast.
Theo Jansen builds giant, kinetic, wind powered moving animal’s that fall somewhere between the disciplines of Art and Engineering.
The project is 22 years along the animals evolutionary path, each variation is a step closer towards Theo’s final goal, where his animals can survive by themselves on their beach environment. Each reiteration has new survival techniques. Allowing some to turn the other direction when reaching water or the sand dunes. Some have the ability to store energy in plastic bottles and some, to survive a storm by driving a peg into the sand.
2012 will continue to be a tough environment for retailers. Consumers have no reason to throw off their new found sense of caution and propensity to put saving ahead of spending. If anything 2012 may produce even more reasons for them to retreat with some recent news of the financial services sector spruiking the need to lay off workers, and a sense that flat retail sales is placing huge pressure on retailers to reduce costs.
Deck the Halls with Branded Beach Towels
Australian newspaper ‘The Age’ recently published an article on Corporate Gift Giving in their Executive Style lift-out in time for Christmas. For most companies, this gesture of Christmas giving for staff and for clients tends to follow an age-old path of logos on golf towels. As an expensive exercise, the opportunity to create indelible brand gestures at this time of year is often missed. The Age asked Truly Deeply Founder David Ansett for his perspective on this seasonal sticky question.
You can check the article written by Sylvia Pennington on-line here: Merry Christmas here’s an iPad.
A Tantalizing Brand Challenge
Melbourne is one of the great food cities of the world. Big statement I know – but having traveled through more than two dozen cities in different countries, through Europe and Asia over the last couple of years, I feel I’m well positioned to make the call. What a challenge then to create a brand each year for the Melbourne Food & Wine Festival.
Surfing brand Billabong International is moving down stream into retail to better control how its products are sold. An increasing trend amongst the large retail chains is to increase the proportion of merchandise they sell under their own brands. Brands like Billabong can either cop it sweet and sit back and let their share of floor space and sales decline or they can take steps to control their own destiny. It is pleasing to see that Billabong has opted for the latter. Billabong is increasingly seeking to make retail acquisitions as a way of gaining greater control to their route to market. Last year they acquired the California based RVCA brand, the West 49 retail chain in Canada, Surf Dive’n’ Ski and Jetty Surf in Australia. Likewise Billabong is investing to build its online sales, which currently makes up 3% of their revenue.