Illustration by the talented Martina Flor
Just Because your Brand’s On-line -
Doesn’t Mean it’s On-target
With 130 billion spam mails hitting in-boxes every day, it’s no wonder consumer outcry about mis-targeted marketing has grown from a murmur to a roar. Across the globe those screams attract the regulator and put businesses at risk as well as damaging the reputation of the brands who are getting it so wrong. This used to be a problem of the snail mail industry but it is exponentially worse since the advent of eDirect and email marketing. Each day my savior the spam filter weeds out a pile of these brand communications that are sent to me blindly in the name of eDirect. Here are just three from my in-box yesterday. Read the rest of this entry »
