Delivering great campaigns that engage.
Anyone would think that we love beer here at Truly Deeply with David’s recent post about the VB Ice Box and a blog posted by yours truly about owning shares in Broo Premium Lager so I had to recognise these six truly creative advertising campaigns.
A Standout Creative Campaign
There’s plenty of talk about the changing face of advertising. Every day I read about the fragmentation of markets, of channels, of brand messages, of how the task of connecting to consumers is becoming more and more challenging. And then you come across an example of an ad that has so effectively risen to those challenges, it simply reminds you that creativity is the answer. A work colleague sent this absolute ripper of an integrated campaign for Heineken to me today.
Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.
Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.
