Posts Tagged ‘Michelin-Man’

A World of Logos
As a creative agency of brand thinkers and designers, we see the world with a decidedly brand perspective. Brands play such an ever-present role in our day-to-day lives that we barely notice them as they compete for our attention from billboards, TV, supermarket shelves and product packaging. When we came across this little gem, we simply couldn’t let it wait. Awesome short directed by the French animation collective H5, Fraçois Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.

As baekdale.com calls it ‘Pulp Fiction for Brands, It’s not for kids, it’s nasty, it’s cruel – but it is incredibly well made.’

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The Michelin Man

The Michelin Man – Sumo or brand icon
Just recently the Truly Deeply studio invested in some more character (not that we don’t have enough already) for the space we spend more than 9 hours a day in. We purchased an original statue reproduction of Michelin Man,  that used to be attached to a compressor. To be honest at first I thought the statue was ugly, but there was something in the way the icon stood with such confidence and conviction that grabbed me. It felt like we had a new member joining the Truly Deeply family. My thoughts were summed up by Pete, a Brand Scientist, who sits next to me at work;

“It may look like a sumo wrestler, but its a brand logo that has stood the test of time”.

Pete’s words stuck with me and I found myself asking, what is it in Michelin’s history that has allowed the Michelin Man brandmark to be so enduring? History is not my strong suit, but I was sufficiently stimulated to do a little digging.

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