The Michelin Man – Sumo or brand icon
Just recently the Truly Deeply studio invested in some more character (not that we don’t have enough already) for the space we spend more than 9 hours a day in. We purchased an original statue reproduction of Michelin Man, that used to be attached to a compressor. To be honest at first I thought the statue was ugly, but there was something in the way the icon stood with such confidence and conviction that grabbed me. It felt like we had a new member joining the Truly Deeply family. My thoughts were summed up by Pete, a Brand Scientist, who sits next to me at work;
“It may look like a sumo wrestler, but its a brand logo that has stood the test of time”.
Pete’s words stuck with me and I found myself asking, what is it in Michelin’s history that has allowed the Michelin Man brandmark to be so enduring? History is not my strong suit, but I was sufficiently stimulated to do a little digging.
