Posts Tagged ‘Pizza Hut’

07.29.10

The Truly Deeply 2010 Trend Report – The Visual Language of Brands

The Most Comprehensive Trend Report on the Visual Language of Brand Identity
Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends such as ‘sustainability’ that draw a similar and en-mass visual response from designers all over the world. Over the past 12 months we have collected more than five thousand different brand expressions spanning almost every major industry and category of the western world.

Our 2010 Trend Report has been picked-up and re-published in blogs and marketing publications around the world – so by request we’re providing the report as one, complete pdf download (even if it is a whopping 6.8mb in size).

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04.19.10

Trend Report – The Visual Language of Brands (Chapter 6)

The Final Chapter in our Comprehensive Trend Report
Over the last month we’ve published the first five chapters of our research report into trends in visual language. This Monday and we publish the final chapter of the report. In this week’s chapter we’re exploring trends in brand visual language relating to colour, as well as posing the 10 most critical questions you should be asking yourself about your brand’s visual language.

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04.12.10

Trend Report – Visual Language of Brands (Chapters 4&5)

The Fourth and Fifth Chapters in our Comprehensive Trend Report
Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this week’s chapters we’re exploring trends in brand visual language of ‘Shape Shifting’, ‘QR Codes’ as well as a number of typographic trends we’ve spotted.

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03.30.10

Logorama – Brand Stories, Tarantino style

A World of Logos
As a creative agency of brand thinkers and designers, we see the world with a decidedly brand perspective. Brands play such an ever-present role in our day-to-day lives that we barely notice them as they compete for our attention from billboards, TV, supermarket shelves and product packaging. When we came across this little gem, we simply couldn’t let it wait. Awesome short directed by the French animation collective H5, Fraçois Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short.

As baekdale.com calls it ‘Pulp Fiction for Brands, It’s not for kids, it’s nasty, it’s cruel – but it is incredibly well made.’

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