Working for a creative brand agency I’ve always valued remarkable advertising and marketing. One particular stand-out for me was Veet’s “Goodbye Bush” ad that ran as a quarter page in Sydney’s Daily Telegraph and Melbourne’s Herald Sun in January 2009. The ad was forwarded in a viral frenzy to family, friends (myself being one of them) and colleagues around the globe, by 3pm the same day had made it’s way back in the in-boxes of staff where the campaign had started – Euro RSCG‘s Sydney office.
So what was it that made this ad so remarkable it created a life of its own?
