A New Model of Talent Management
Forum5 represents the next generation of artist and talent management company founded by Mark Richardson in collaboration with global media company; Fremantle Media. Mark’s background was in running some of the biggest record labels in the world, representing
many of the biggest names in music internationally. Mark’s vision for Forum5, was a new kind of talent management based on the understanding that in the age of shared and social technology, the talent creating the content holds the power, and the ideal management relationship is an entrepreneurial partnership. With Fremantle Media’s backing,
Forum5 was launched in 2008 and has found much success with the new model of talent partnership, quickly growing to represent local talent from the television, music, food and lifestyle industries.
A New Level of Brand Clarity
We worked with Mark to help Forum5 develop absolute clarity around their brand definition and differentiated market proposition. We designed a brand story book and helped form a new language to communicate the new Forum5 offer to market, staff and potential talent partners. Forum5′s brand essence of ‘Partnering to Build Talent Equity’ focused on Marks unique value proposition and formed the starting point for our creative brand expression.
A New Brand Identity
The Forum5 brand mark locks the number 5 within the word ‘Forum’ to illustrate the focus on talent partnerships in a simple and memorable form. The word-mark is simple and graphic allowing it to work across many different applications and to be ‘dialed-up’ or ‘dialed-down’ in prominence depending on the piece of communication and the talent brands it would be appearing with.
