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Responsible brands: Target commits to new climate policy

Brands continue to lead the way, as governments drag their feet on climate policy. Despite the political climate in their homeland, US retail chain Target, has recognised the big role it has to play in combating the effects of climate change. Importantly, their new climate…

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No differentiation. Wesfarmers continues to cannibalise their brands.

Target gives up on brand differentiation and becomes another Kmart The remarkable turnaround of Kmart in the past few years has left its competitors scrambling to compete. The strategy has achieved its goal of killing Big W. However, in the fight, Westfarmers has also severally…

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