Word on the Web
Given the flood of blogs, tweets and mentions on the latest chapter in the Tiger Woods saga, it’d be remiss of us to not take a snapshot of current social sentiment. As Tiger announces he’s taking a break from golf, we’ve created an illustrated cross section of current sentiment on Tiger Woods’ personal brand. As always, it’s worth reading between the lines (literally) – the smaller words tell the true story of the current sentiment – the deeper you look, the more intriguing the narrative.
David Ansett, Brandamentalist
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Word on the Web
Social Brand Snapshot provides a visualised cross section of current blogs, tweets and social mentions of Tiger Woods, providing an instant view of current brand sentiment.
David Ansett, Brandamentalist.
Brand Agency & Graphic Design Melbourne.
The immense level of news being generated by Tiger Woods this week is in direct proportion to the size of his personal brand. Tiger’s brand is huge. The very reason for the hype over Tiger’s indiscretions is the same reason why he will survive this less than ideal public airing of his private life – he simply has vast amounts of brand equity to draw on.
Tiger is a freak when it comes to golf. But it is more than sheer natural talent that makes him great. He is an absolute professional who leaves no stone unturned to perform at the highest level. He amazes his competitors with the level of preparation he puts in to a tournament, he has played every shot in his head before he even starts a round. He is successful, good looking and from all reports a very likeable person. Importantly, the crowds love him and that is precisely the brand equity he can now draw on. If he sincerely shows some remorse, tackles the matter head on and does it all with the same degree of understated humility he typically displays, the crowds will continue to love him.
