How Trends in Visual Language Impact the Interpretation of Meaning for Brands
As the world spins faster, technology and information accelerates towards the speed of light and the ocean of marketing and brand messages roars ever-louder, we continue to sharpen our ability to filter. We filter ads, we filter web sites, we filter emails and Facebook invitations, we are becoming highly attuned at high-speed information filtration. One of the tools we utilize for filtering is pattern recognition. As we form our views and preferences, we use cues that identify ‘good messages’ from ‘bad messages’ to help us make educated guesses as to what we should explore and what we should ignore. These cues relate to our senses of sight, taste, touch, smell or hearing. By committing the cue to memory we create ‘somatic markers’ – points of meaning by which we can assess related cues quickly and efficiently.
Posts Tagged ‘trend report’
The Most Comprehensive Trend Report on the Visual Language of Brand Identity
Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends such as ‘sustainability’ that draw a similar and en-mass visual response from designers all over the world. Over the past 12 months we have collected more than five thousand different brand expressions spanning almost every major industry and category of the western world.
Our 2010 Trend Report has been picked-up and re-published in blogs and marketing publications around the world – so by request we’re providing the report as one, complete pdf download (even if it is a whopping 6.8mb in size).
The Fourth and Fifth Chapters in our Comprehensive Trend Report
Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this week’s chapters we’re exploring trends in brand visual language of ‘Shape Shifting’, ‘QR Codes’ as well as a number of typographic trends we’ve spotted.
The Second Chapter in our Comprehensive Trend Report
on the Visual Language of Brand Identity
Last Monday we published the first section of our report into trends in visual language. Each Monday for the next five weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language related to ‘Authenticity’.
