Posts Tagged ‘VW’

The Most Comprehensive Trend Report on the Visual Language of Brand Identity
Trends in the visual language of brand identity are driven by many factors from the ‘me-too-ism’ of designers and their clients mimicking the visual language of market leaders, to new and emerging trends such as ‘sustainability’ that draw a similar and en-mass visual response from designers all over the world. Over the past 12 months we have collected more than five thousand different brand expressions spanning almost every major industry and category of the western world.

Our 2010 Trend Report has been picked-up and re-published in blogs and marketing publications around the world – so by request we’re providing the report as one, complete pdf download (even if it is a whopping 6.8mb in size).

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Beetle-vs-Kombi-1

A few weekends ago I was lucky enough to attend the VWCV Day of the Volkswagen 2009 meet.
It was great to see so many different cars and people at the event. Celebrating 60 years of the Volkswagen Kombi, there was huge support from the Kombi community.

Being a brand creative genius, I especially loved the event because it reinforced how one brand
can be so accessible to so many people. Volkswagen meaning the ‘Peoples Car’ in German, was definitely that on the day. Connecting with the Volkswagen brand, people had their own cars with
their own personality.

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