Posts Tagged ‘word-cloud’

All Brands Have Meaning
Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to connect with their audience. These brand reinforce their meaning through all of their actions or brand touch points. As a brand agency we help brands to define their meaning and create the brand design for all their communications in order to create a consistent association with these layers of meaning in the minds of their customers.

A Snapshot of Brand Association
The clever people at Brand Tags have been busy collecting a comprehensive  list of more than 1.7 million associations that people have with brands. The result is a unique opportunity for those brands to compare the meaning and messages of their brand communication strategy with the brand associations of a cross section of the market.

Audi Vs BMW
Today we compare the brand associations of German Luxury, Automotive brands Audi & BMW.

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Word on the Web
I couldn’t help but have a look to see how Accenture was faring with cutting their ties to Tiger. As a Tiger sponsor, none were connected more closely to his image than Accenture, and as was to be expected, the split was always going to be messy. Certainly in the sentiment of social media as of today, Accenture has yet to shake the Tiger connection. As always, it’s worth reading between the lines (literally) – the smaller words tell the story of current sentiment – and the further you look, the more intriguing the narrative.

David Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.

Accenture-GRaphic-Design-Melbourne

Word on the Web
As some of the world’s largest financial institutions fight their way back to the top of the heap, it’s not all sunshine and kittens when it comes to their battered brand equity. We’ve illustrated a cross section of current brand sentiment for one of the biggest names in the business; Goldman Sachs. As always, it’s worth reading between the lines (literally) – the smaller words tell the story of current sentiment – and the further you look, the more intriguing the narrative.

David Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.

Graphic-design-Melbourne-GoldSachs

Word on the Web
Given the flood of blogs, tweets and mentions on the latest chapter in the Tiger Woods saga, it’d be remiss of us to not take a snapshot of current social sentiment. As Tiger announces he’s taking a break from golf, we’ve created an illustrated cross section of current sentiment on Tiger Woods’ personal brand. As always, it’s worth reading between the lines (literally) – the smaller words tell the true story of the current sentiment – the deeper you look, the more intriguing the narrative.

David Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.

Tiger Woods Social Media Map

Word on the Web
Social Brand Snapshot provides a visualized cross section of current blogs, tweets and social mentions of Starbucks, providing an instant view of current brand sentiment.

Java Printing

David Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.
Brand Agency & Graphic Design Melbourne

Word on the Web
Social Brand Snapshot provides a visualised cross section of current blogs, tweets and social mentions of Tiger Woods, providing an instant view of current brand sentiment.

Java Printing

David Ansett, Brandamentalist.
Brand Agency & Graphic Design Melbourne.