Change the Way You See Your World.
Where do you start when creating an invitation to an event featuring Edward de Bono the inventor of the terms ‘lateral thinking’ and the grand father of creative business in thinking?
Our Projects
Edward de Bono Event Invitation Design
Australian Scholarships Group Visual Language Refresh
The new Essential Baby EDM exceeded the target set for the number of qualified leads for the whole campaign in the first 48 hours by 120%.
Australian Scholarships Group (ASG) is a not for profit friendly society, which aims to support parents in realising their education dreams for their children through the provision of education saving programs which aim to help parents prepare for the cost of their children’s future education. Truly Deeply have been working with ASG to increase awareness and understanding of the brand’s proposition and offering.
EO Melbourne – Packaging & Invitation Design
Engaging Event Communications Design
The Entrepreneurs Organisation (EO) is a global business organisation of around 8,000 owners of fast growth businesses. The Melbourne chapter runs a number of learning and social events each year for their members. When EO Melbourne held a family Easter event we were engaged to design the invitation and provide creative direction in order to make this a highly anticipated, highly attended and highly memorable event.
Comdain Infrastructure
Comdain Infrastructure, a utility engineering specialist, needed to differentiate itself in its market and from its sister company Comdain Homes, yet keep some link to the heritage and the parent brand Comdain Group. After the initial workshop we developed a brand essence, values and personality for Comdain Infrastructure. The new brand positioning line; ‘Intelligent doers, Dependable delivery’, speaks of a modern corporate entity with the smarts to be a valuable partner rather than just a supplier, the ability to strategically lead projects and the ‘hands-on’ savvy to deliver them.
Becton – The Woniora, Property Development Branding
The change of brand communication for the Woniora project in Sydney saw sales enquiries
increase 1,000% overnight.
When property developers Becton chose to enter the retirement living market, they engaged us to work with them to build their brand from the foundations up. We began by developing the Becton Retirement Living brand strategy that provided the framework for a highly valued, differentiated market proposition.
Breast Screen Victoria Re-branding
We were engaged by Breast Screen Victoria to update their brand identity system. BreastScreen Victoria offers free screening for breast cancer to woman within the high risk age bracket. As such Breast Screen Victoria had a number of stakeholders to be engaged as part of a successful brand identity re-design, including Government, staff, and clients. The visual identity concept we designed communicated a sense of both support and empowerment with a fresh and uplifting colour palette.
Yarra Valley Water Annual Report
Yarra Valley Water is the largest of Melbourne’s three retail metropolitan water utilities, providing water and sewerage services to more than 1.6 million people and more than 50,000 businesses in the northern and eastern suburbs. Over the past several years Truly Deeply in collaboration with Yarra Valley Water have designed their annual reports to fulfill the strategic intent to lead the global water industry in serving the customer and the environment, supported by our high-performing business culture and continuously improving our efficiency.
Florey Neuroscience Institutes Melbourne Neuroscience Project Visual Identity
To create one of the world’s top 10 neuroscience institutes, the Howard Florey Institute amalgamated with the Brain Research Institute and the National Stroke Research Institute to form Florey Neuroscience Institutes and become the largest brain research institute in the Southern hemisphere.
We were approached by Florey Neuroscience Institutes to promote a joint venture taken on by the group which was the construction of two new purpose-built state-of-the-art facilities worth $225 million. As part of the project,
the Mental Health Research Institute and University of Melbourne neuroscientists co-located with
Florey Neuroscience Institutes to the new facilities at the University’s Parkville campus and at the Austin Hospital in Heidelberg.
Florey Nueroscience Institutes Annual Report Design 2008
We were approached by Florey Neuroscience Institutes to design their 2008 Annual Report. With a brief to update existing brand visual language, we developed a new brand look and feel that is scientific, professional and bold, that would be eventually rolled out through other FNI brand communications.
Rebranding a brand designer, the birth of Truly Deeply
The Story of the Truly Deeply brand identity
It was shortly after the relationship between Storm and BrandDNA was made official that we made the decision. A decision we felt we would recommend to any client in a similar position. Stop wasting energy supporting two brands and focus your resources on one. It wasn’t that there was problems with the old brands, we loved them, and still do. It was that we had a new offer, that couldn’t be successfully represented by one or the other. So nearly three years ago, on a planning weekend down the Mornington Peninsula, we made the choice. It was time for Storm and BrandDNA to fade away and be replaced by a brand that truly represented the new brand design ethos of the new company.