Nava Homes is a SME home building company with a proud family history. We worked with Nava tp develop their differentiated market proposition and define their brand. The Nava brand was deeply rooted in their philosophy of building homes to enjoy with the same sense and joy for life as we often associate with the Italian family lifestyle which is expressed by the Nava brand essence as ‘Italian Family Living’. We developed a brand book to help provide clarity for the organisation, that also doubled as a marketing brochure for their clients, telling the Nava family story along the way.
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Over the last decade or more we’ve worked-on a number of project with fashion label Hemisphere. Hemisphere are a fiercely independent mens label with and ‘everyday denim sub-brand – you can see some of the work we designed with them here. In 2006 we worked on some fabric designs for a range of their shirts, which became their best selling lines, and as a result decided a couple of years later to form a partnership to launch a new label of premium mens shirts featuring custom designed printed fabrics.
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ANZ Bank
ANZ Bank is a bank that is committed to building lasting partnerships with their customers, shareholders and communities throughout Australia, New Zealand and 26 key markets in the Asia Pacific region. Always ahead of the pack, ANZ has an stern reputation for being one of Australia’s leading banks.
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More Products, More Partners.
We identified using our annual report communication planning process, the key themes for the business to communicate for the year. Within the 2006-2007 period Acrux had transformed their business developing some serious commercial momentum within the Pharmaceutical marketplace. This in turn had put them in a strong position to return greater value for their shareholders.
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We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely get the opportunity to explore the expression of multiple brand personalities for the one product type. We decided it was time to walk the talk and set ourselves a challenge; to develop five unique, integrated packaging strategies based upon an identical product – a range of (very delicious) natural fruit cordials.
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Client: Amar
Amar is a designer woman’s clothing and fashion online store that has a selection of boutiques
in Australia, Europe and Asia. With a passion for design and a flair for innovation, Amar required
a stylish, feminine and unique website that reflected its market proposition, ‘transcending cultures, borders and languages’.
Amar was already a stylish modern brand, but they lacked any visual properties. We saw opportunity
in creating a new visual identity with a range of visual properties that Amar could own and use. The stylish oriental pattern and bird, combind with a floral sign posts and frames, creates a delicate balance of east meets west.
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A few years back Deakin University came to us for help to re-launch their student union association. New legislation was changing the landscape of student unions and DUSA understood they needed to create a new relevance to the student body on their multiple campuses. DUSA is a student organisation which is run by students of Deakin University, for students of Deakin University. DUSA members study off campus and on, and include undergraduates, postgraduates and international students. What DUSA needed was a brand identity that would help position the organisation in a way that connected with the students. As student union membership became optional for the first time, DUSA found themselves competing against brands and other interests for the students loyalty.
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