TOM Organic – new brand packaging and identity
Truly Deeply’s new brand image and packaging helps feminine hygiene brand TOM expand their distribution into Woolworths, Coles and Chemist Warehouse.
Posts Tagged ‘packaging design’
Working with Lake House Founder and food guru Alla Wolf-Tasker and her daughter, Lake House marketer Larissa Wolf-Tasker, we cooked up a tasty brand, name and packaging design for their new range of produce.
Gelati Sky is a boutique, premium gelati range. The story of Gelati Sky has a strong personality driven by Gelati Sky founder Paul Scalisi’s memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation. The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA.
Engaging Event Communications Design
The Entrepreneurs Organisation (EO) is a global business organisation of around 8,000 owners of fast growth businesses. The Melbourne chapter runs a number of learning and social events each year for their members. When EO Melbourne held a family Easter event we were engaged to design the invitation and provide creative direction in order to make this a highly anticipated, highly attended and highly memorable event.
06.25.10
Mamma Lucia Brand & Packaging Design
An Italian Cheese Story
Our initial brief for this project was to develop an Italian story for a range of seven Italian style cheese SKUs.
The brand name (now long forgotten) was unremarkable (I mentioned it was long forgotten) with a slight Eastern European feel. The brand had a foothold in a number of local delicatessens, but the Fresh Cheese Company had negotiated the opportunity to trial the brand in National supermarket chain Woolworths. If we could create a strong enough brand story on shelf to impress the buyers at Woolworths, the Fresh Cheese Company had a
winner on their hands.
Chemmart is the leading Pharmacy retail Group in Australia with over 130 stores. Truly Deeply worked with Chemmart over several years to transform the positioning of this retail brand.
2008 was a rocky year, the global financial crisis was on everyone lips. So, for our client christmas present we wanted a gift that would offer a little hit of hope and sweetness in tough times, and chocolate cheers everyone up.
We sourced the most stunning chocolate in the world that looked just as sublime as it tasted from our good friends at Ganashe Chocolate. We then designed the packages to reflect the premium quality of the chocolate and to inspire a cosy, peaceful moment of calm in such turbulent times.
Callista is a software development company who design and build administration systems for universities. We were initially engaged to drive the brand definition process in order to provide the organisation with clarity around their market proposition and competitive positioning. Our initial brand strategy work led to our engagement to design a new brand identity for Callista, which was followed by a suite of brand communications including marketing publications, industry advertising campaigns and packaging for the software.
Over the last decade or more we’ve worked-on a number of project with fashion label Hemisphere. Hemisphere are a fiercely independent mens label with and ‘everyday denim sub-brand – you can see some of the work we designed with them here. In 2006 we worked on some fabric designs for a range of their shirts, which became their best selling lines, and as a result decided a couple of years later to form a partnership to launch a new label of premium mens shirts featuring custom designed printed fabrics.
