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More than a car? Not more than a brand

When is a car more than a brand? Never! Specially when we don’t want to talk about the car, but we still have to sell them? Volkswagen latest campaign #morethanacar focused directly on the value of brand heritage to stir the emotions in the car…

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Another GM brand failure; Opel killed in Australia

GM has added another brand to its list of failures as Opel misses its first anniversary in Australia. On Friday, GM announced their German-based brand Opel was ceasing operations in Australia and would wind down their network immediately. It’s always easy with the benefit of…

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Audi Vs BMW – a Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

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