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AirBnB finds-out how tough it is to get your branding right in China

The bumpy road for brands launching into China Recently Airbnb Co-Founder Brian Chesky announced via Twitter that his company has a new Chinese name; ‘Aibiying’. Aibiying is a clever localized brand name which sounds like the Western original, but translates in Mandarin to “to welcome…

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The 4 biggest mistakes Western brands make when entering China

Getting it right in China. Our good friends at Adsmith China have put together a list of the four most important things for Western brands to consider when entering the Chinese market. For all but the most informed brands, China is a market with great…

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