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AFL Footy Fever, Brand Loyalty and Team Culture

It’s been footy fever here in Melbourne over the last few weeks, in the lead up to the grand final being played on the weekend. With the Australian Football League (AFL) having it’s origins in the Victorian Football League (VFL), the game of ‘Aussie rules’…

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Underdog, purple and brand storytelling

AFL Grand Final a good reminder of the power of the underdog in brand storytelling. Last Saturday Melbourne hosted the 2013 Grand Final of Australian Rules Football with over 100,000 spectators cramming into the MCG to watch. The result, Hawthorn victors by 15 points, was…

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