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Bunnings retains its crown as Australia’s trusted brand. Coles and Woolies continue to struggle.

Hardware juggernaut Bunnings retains its coveted position as the most trusted brand in the latest Roy Morgan brand trust rankings. Aldi and Kmart also retained their positions, in second and third place respectively. The top 10 was relatively unchanged, apart from Toyota moving up one…

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ALDI rebrands to differentiate

Reading through the articles about the upcoming ALDI rebrand I’m struck by what seems to be an inability for people to grasp some of the strategic rational behind this rebrand and rebranding in general. Everywhere ALDI has opened, they taken on established supermarket brands and…

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