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ALDI rebrands to differentiate

Reading through the articles about the upcoming ALDI rebrand I’m struck by what seems to be an inability for people to grasp some of the strategic rational behind this rebrand and rebranding in general. Everywhere ALDI has opened, they taken on established supermarket brands and…

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Australia Day Ads 2014 – the best and worst of brand patriotism

Like with any holiday, Australia Day it is often abused by advertisers desperately trying to get our attention. While some ads stand out, many are probably not worth the investment. Then there are the ones that get it so wrong it can be potentially damaging…

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Brands with the best and worst Christmas ads for 2013

It’s ‘that’ time of year again with many brands continuing to shove the old clichés of Christmas and plenty of price and product down our throats. However, it’s great that some brands are making a real effect to find interesting ways to truly emotionally connect…

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The Battle of an Honest to Goodness Brand

In recent months, the larger supermarket chains have found themselves embroiled in controversy as a result of their price wars and less than market friendly tactics.  As Peter Singline mentioned in his recent blog, the plight of smaller brand owners, in particular the smaller milk…

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