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Has Amazon become the world’s most influential brand?

The Amazon Brand Effect It seems when Amazon sneezes, the financial markets of the world catch a cold. Interest in what Amazon announce they are set to do, or what they don’t announce, or even what others speculate they may or may not announce is…

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Amazon’s vertical shift from brand seller to brand owner (and seller)

Amazon Builds their House of Brands. New’s this week that Amazon has been advertising for brand managers to create  a private label of Sportswear Apparel is another indicator of the online retail giants ambition to become an owner as well as a seller of brands.…

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