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Amex Vs Visa – A battle of brand association

All brands have meaning in the minds of their market. Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning…

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Amex's big promise for small business; can they deliver and shift the brand’s perception?

American Express has long had to battle its image as being elitist and not retailer friendly, especially for small businesses. Now they are trying to change this perception by starting a movement and becoming the ambassador for local business with their campaign ‘Think big, shop…

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