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Apple takes their retail store brand experience to the next level.

Apple Just Picked-up Their Brand Game… Again. There are few things more admirable than someone at the top of their game relentlessly pursuing a way to do things better. Apple have for several years been the number one retailer globally in terms of sales per…

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The Apple Retail Model Continues to Boom

Apple continues to lead the pack of brand leaders Data published in Apple’s 2014 annual report and another report recently published by retail consultancy¬†eMarketer points to the ongoing dominance of the Apple Retail Store model. With the passing of Steve Jobs many commentators have been…

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Apple Revamps Its Genius Bar for an Even Better Customer Experience

The Best Retailer in the World just got Better Not content with sitting on their laurels as the worlds best retail brand (with sales/m2 markedly greater than Lululemon at number two) Apple have looked to revamp their in-store product servicing offer known as ‘The Genius…

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