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Brand patriotism: Lamb is back in the spotlight with controversial Australia Day ad

This Australia Day Meat and Livestock Australia has outdone themselves in their ‘Operation Boomerang’ campaign, with some help from their biggest critics. While many brands have tried to milk national pride and celebration for brand benefit, it’s hard to go past the dedication of Meat…

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Australia Day Ads 2014 – the best and worst of brand patriotism

Like with any holiday, Australia Day it is often abused by advertisers desperately trying to get our attention. While some ads stand out, many are probably not worth the investment. Then there are the ones that get it so wrong it can be potentially damaging…

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Rover uses Harley concept for Australia Day ad

Australia Day is a great opportunity for brands to flex their patriotism. This year, Australian lawnmower brand, Rover must’ve thought they were on a winner. Their new ad gives us a Rover inspired version of the national anthem but check out the similarity to the…

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