By Category

Iconic Triple J Hottest 100 has an identity crisis – Happy Australia Day!

I’m not an avid Triple J listener but I must admit there is one day of the year that I tune in and listen to the station – Australia Day. The Triple J Hottest 100 has become synonymous with Australia Day and almost as traditional…

Read more »

Australia Day Ads 2014 – the best and worst of brand patriotism

Like with any holiday, Australia Day it is often abused by advertisers desperately trying to get our attention. While some ads stand out, many are probably not worth the investment. Then there are the ones that get it so wrong it can be potentially damaging…

Read more »

Rover uses Harley concept for Australia Day ad

Australia Day is a great opportunity for brands to flex their patriotism. This year, Australian lawnmower brand, Rover must’ve thought they were on a winner. Their new ad gives us a Rover inspired version of the national anthem but check out the similarity to the…

Read more »

Kangashoe says "Happy Australia Day"

As a creative brand strategy and design agency, even we can get a little teary-eyed and all patriotic come Australia Day. Even the studio Roo has come to the party (although he’s always the last to leave).

Read more »

We Love Our Lambassador – The Power of Brand Voice

The Power of Brand Voice Every brand could do with a spokesman like Big Bad Sam Kekovich – Hell, every country could do with one too. Ex Australian Football player Sam has been promoting Lamb as the fair dinkum Aussie dish for a few years…

Read more »