Poland Springs brand authenticity and reason for being under attack Nestle is facing a lawsuit in the USA that claims they have misled their consumers into paying a premium for normal ground water. For a brand that’s positioning and differentiation is all about the purity…
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Last week we shared a report on the impact of brand boycotts. The same day, United Airlines had a PR crisis unfold after they forcibly removed a paid-up passenger from their plane. What impact is this latest boycott having on the United brand? It was…
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YouGov’s ‘Inside the Mindset of a Brand Boycotter report’ gives us some insight into consumers who boycott brands and why they can’t be ignored. Just about every week a major brand is under attack from consumers. Last week it was Pepsi, the other week it…
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Game Changers branded content perpetuates the perception that the government is out of touch with most Australians During the past few days, The Australian Government’s Department of Finance has managed to create their place in history with a stunning fail in government advertising. In an…
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