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Reviving the retail brand experience

Could ‘Appear Here’ be the saviour for retail? In the digital world, having a physical brand presence is more important than ever. Nothing beats the opportunity to share and interact with your customers in the flesh. However, the costs of finding and maintaining traditional retail…

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The fallout of Nike’s very public product fail.

Ouch! When brands crash to earth. This week Nike suffered a high profile wardrobe failure when the shoe of one of their star college athletes imploded mid-match, sending Zion Williamson tumbling, shortly after followed by the Nike share price. A challenge for all high profile…

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A touch of class brand rivalry

Automotive giant, BMW celebrated it’s 100th birthday in March this year and to mark the centenary have launched their vision for the next 100 years, to further instill their core ethos of ‘Sheer Driving Pleasure’ to their customers. They aim to make their fascinating driving experience even…

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Brands using crowdfunding for market research

We work with many startups and entrepreneurs at Truly Deeply and one of the very first conversations we have with new clients, especially startups is, “How can we disrupt the category?” “What’s better about us?” “What can we do differently from the rest, what is our…

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Kangarudolph – Truly Deeply gets a little Xmas spirit

Think ‘Six white boomers’ meets haunted showground meets crusty old Santa – we call him Kangarudolph and he’s greeting our guests to the TD studio with a little Christmas spirit.

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Brands using their Christmas campaign to spread awareness on loneliness

This Christmas we’ve seen a common trend among major brand’s Christmas TVC campaigns, where instead of painting the perfect family experience, they’ve focused on some of the not so pleasant parts of Christmas, loneliness in the elderly and raising awareness on how we all can…

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Dear Target…I love you – When brands do the right thing.

Target championing disabilities as normal – a brilliant retail brand strategy. I spotted Target making the headlines around the world this week, all for very commendable reasons. In their weekly catalogue, they featured a young child with a disability wearing one of their Halloween products,…

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GUINNESS engages rugby fans with emotive 'Made of More' inspirational stories

It’s rugby season, it’s the year of Yes Equality and the best brand in the world :), Guinness have launched their most compelling and relevant campaign to date and that’s a big statement. The brand has reinforced their Made of More positioning and connected with rugby fans, Guinness…

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Australian feminine hygiene brands leagues ahead within the category in redefining the cultural narrative

Having recently moved from the UK, I’ve been impressed by with the wide array of beautifully branded tampon brands here in Australia in comparison with the English consumer range. Ladies are utterly spoilt for choice, gorgeous packaging from TOM Organics (I may be a tad…

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Patagonia: A purpose driven brand living their values everyday

Last week I was powerfully engaged by a brand that I’ve never purchased a product from before. Patagonia, the outdoor clothing brand were featured in the press recently because of a human rights scandal within their own second tier manufacturing chain. They’re not the only brand to…

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Levi's: Re-engaging customers through authentic brand experiences

Walking through Melbourne Central shopping centre at the weekend, my eye was drawn to the Levi’s store window decal.  Their concept store is home to The Levi’s Tailor Shop, who offer their customers a free alteration service on jeans. The shop will also Customise, Personalise…

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