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‘Gilbert’: Commemorating an Icon

‘Type With Pride’ is a wonderful design project created by NewFest and NYC Pride in partnership with Fontself to commemorate the late artist, designer, and activist Gilbert Baker. Baker was responsible for creating the very first Rainbow Flag in the top-floor attic gallery of the…

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What makes the best branding agency? The secret ingredients are…

In Search of Passionate Branding Professionals The secret ingredients of every effective branding agency are a rare but critical mixture of Passion and Professionalism. As a statement this may sound like the bleeding obvious, but finding the right team for your branding / communications project…

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Google's Zero Moment of Truth provides a startling view of your brand gap

Hello Brand 3.0 If you haven’t noticed, it’s not about marketing to consumers any more in the way we always have, that paradigm is finished. The future is all about establishing authentic brand meaning that stirs the emotion and resonates with reason, then creating evocative…

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