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Will Coke’s plan to sue UK Govt over ‘soft drink tax’ impact brand reputation?

A questionable brand strategy In response to the UK Governments announcement it plans to increase tax on high sugar content soft drinks, Coke has announced plans to sue. As the soft drink market continues to decline globally Coke has been doing a good job of…

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Red Bull Gives It's Brand Wings

Who Am I Truly & Deeply? There’s so much subtlety to the art of brand building, so many layers of expression to understand and master. Yet perhaps the most important thing is one that most brands fail to grasp; truly knowing and understanding who they…

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Brand and packaging refresh for Delatite Wines

After many months in the making, we are proud to reveal our new brand work for Delatite Wines. This includes a new brand positioning, identity and packaging that brings to life the true spirit of the brand. The new identity system now provides a clear…

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