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McDonalds billboards prove the value of a good brand mark

The power of the brandmark McDonald’s Canada has proved the value of a good brand mark with it’s playful ‘Follow the Arches’ campaign by Cossette. The campaign consists of four simple billboards that crop the golden arches to provide freeway direction signage that goes beyond…

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How Far is Too Far for Brand Stretch?

A Trusted & Loved Brand Arguably, Australia only has a handful of iconic brands; brands with a rich history and tradition, brands that are recognised, trusted, and understood by customers around the country. Goulburn Valley could well stake claim for being one of those brands.…

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