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Heineken fights to protect its brand and trademark red star

Global beer brand forced to defend its iconic red star and perceptions of it promoting communism. Dutch brand Heineken is recognised globally for its green cans and bottles. Another core brand asset is the red star. Unfortunately for Heineken, the red star is also seen…

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Coke is red, isn’t it? The importance of colour as a brand asset.

Colour is often talked about as a powerful brand asset. It can distinguish your brand from others in the market or indeed separate different products within your brand range. Changing your primary brand colour, even for limited special seasonal packaging, can backfire as Coca Cola…

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