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French’s Mustard reminds us of the power of crazy.

When it comes to branding, standing out is tougher than it ever has been. Compared to a decade ago, there are many more brands doing more things to differentiate and stand out in the market. The challenge for brand managers, owners and marketers is to…

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Branding Cancer with selfies and cocks in socks

Hot on the heels of the girls raising money for cancer with their no makeup selfies, guys are now getting in on the action. Wearing nothing but a sock, the hashtag #cockinasock is now one of the most popular topics trending globally on social media.…

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