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Uber shows their disruption mindset extends to building their brand

Disruptive Brand Building – Simple and Effective A recent newspaper article caught my eye with the headline; ‘Melbourne woman gives birth in the back of Uber car in New York’. From a brand perspective there’s plenty to find fascinating here; Would this article have been written if…

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Is the global movement to ban urban billboards a passing phase or the future?

A world without advertising billboards – Reality or Fantasy? Believe it or not there’s something of a global movement happening with the goal to remove advertising billboards from our cities and urban areas. First it was São Paulo, then Chennai, Grenoble, Tehran, Paris and now…

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