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Dept of finance campaign bad for their brand and the entire government

Game Changers branded content perpetuates the perception that the government is out of touch with most Australians During the past few days, The Australian Government’s Department of Finance has managed to create their place in history with a stunning fail in government advertising. In an…

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Evidence that Woolworths Rewards has damaged the brand

One year on, evidence that Woolworths Rewards has caused brand damage and impacted the bottom line. When Woolworths relaunched their rewards programme in 2015, we commented that had the potential to alienate loyal customers and cause brand damage. Now, a Fairfax media report shows how…

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