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Pantone Colour Institute announces their colors of 2016: Rose Quartz & Serenity

Global colour brand; Pantone announces the color(s) of the year for 2016, combining two shades for the first time – Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919). The choice of these two, softer colours is a response to what has been taking place within…

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Google Re-branding – A Case Study in Strategic Innovation

The Best Way to Predict the Future is to Re-design It This week one of the world’s most recognizable brands; Google, re-branded – and there’s plenty to admire about the exercise. Firstly, many brands rest on their laurels citing brand recognition and ‘nothing being broken’…

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