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The 1970 NYC Transit Authority Graphics Standards Manual, by Unimark's Massimo Vignelli and Bob Noorda, reissued as a full-size book.

The Forefather of Brand Identity Guidelines If you found yourself in the New York City subway in the 1960s, you were probably lost. Signs didn’t help you find your way, standards didn’t exist, even handmade lettering was common. Mass confusion was the status quo. In 1970, the…

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The Manual is dead. Long live the Brand.

A Guest Post by Czech designer and founder of, Lumir Kajnar. Have you ever tried to count how many people have an impact on the corporate identity of your company? By their work, by making small decisions, but also by their unawareness of the…

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Our lovely new Brand Strategy & Brand identity Design for the Litmus Group

The Litmus group is a market leading niche international management consulting company who needed to rephrase their brand to better fit their highly differentiated approach business proposition.

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Coles, clever brand stretch or caught red-handed diluting their brand?

The famous and annoying catch cry, “down, down” and the big red finger might actually carry far greater symbolism for Coles and their reputation than they realise. As the brand becomes more elastic and focuses on ‘stretch, stretch how far can we stretch’, could this…

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