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The surprising case for multiple brand mark identities.

The argument for breaking the conventions of brand identity design. One of the strongest principles of branding is less is more. A simple brand proposition with a single clear point of difference expressed consistently through a brand mark and brand identity design have long been…

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Research shows how the shape of your brand mark influences customer perceptions

The hidden science of logo design For more than 25 years here at Truly Deeply we’ve been evolving and refining our understanding of the visual cues of brand identity, that is the subconscious associations brands communicate to their audience through the design of their logos.…

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