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A Brand Chat with Geoff Quinlan, Racing Queensland CCO.

The one thing I’ve learned about branding is… be absolutely clear about your purpose. Over the years we’ve had the opportunity to work with a whole host of inspiring business founders and leaders. A learning for me was regardless of some similarities, they each had…

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Brand leadership for Australia

Brand leaders Every great brand we’ve created or worked with over the years has had one thing in common: great brand leadership. That is the individual or individuals who have the vision for what they want that organisation to be and use brand to tell…

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