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Brand love: Cafe 51 to reward inked fans for life

Melbourne burger brand, Cafe 51 is giving away free burgers for life to anyone who tattoos their burgers to their body. Making a lifetime commitment to any brand is a big ask. Apart from Harley, there aren’t many brands can claim to be so loved…

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The 6 Reasons Why Brand Loyalty is King

  Don’t Underestimate the Value of Brand Loyalty Research in the US on brand loyalty has identified that more than 50% of consumers would pay a 20-25% premium for their favourite brand before price sensitivity would see them switch to another, competing brand. In some…

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Tactics for protecting brand reputation – A very real challenge for business

Managing brand reputation is becoming increasingly challenging A plumber in the US state of Texas is suing a car dealer for US$1m after a truck he traded-in appeared in a propaganda video from Syrian rebels in an attack on the city of Aleppo. When he…

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