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The Price / Differentiation Matrix and why your brand needs to master it.

Are you missing this important dimension of your brand strategy? Price has always been a key dimension of brand building. Ever since E. Jerome McCarthy identified the Four P’s of marketing (Price, Product, Place and Promotion) brands have understood the relationship between price and brand…

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Discounting pricing strategy – detrimental to retail brands

When a brand continually discounts its goods or services do you ever want to pay full price for those same goods when they aren’t on sale? Every time I visit Katmandu they are having a sale and its usually a substantial one with discounts of…

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