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Viral cinematic brand ad fails to convince.

Never make a brand promise you can’t keep. A three-year-old TVC has gone viral recently, as social media users have enthusiastically shared it as much for its beauty as for the disconnect between the ad and the brand it represents. The stunning film was made…

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Brandless but far from being unbranded

Introducing a brand called Brandless™ (yes, trademark is noted). A start-up riding the unbranded trend and set to shake-up everyday retail in the USA and they’ve raised $50 million to get going. Way back when, our ancestors bought basics supplies from their local store. They…

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Keeping Promises Critical for Building Brand Engagement

The Strongest Brands Always Walk the Talk Brand is sometimes described as the promise made by an organisation to it’s clients and customers, a simplistic description, but one that strikes to the heart of how brands work. Whilst the most effective brands are complex, multi-layered,…

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1970's letter from Lego show's why the brand has been so successful for so long.

A Brand Strategy with 40 Years Consistency and Clarity Forty years ago the world was a very different place – TV was king, there were no such thing as personal computers let-alone the internet, no Youtube, no facebook or Instagram, no reality TV or Kardashions…

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Fast Food From Farmers? How far can a brand promise stretch?

Burger Chain’s Ballsy Brand Proposition Walking the retail streets of Boston last month I came across this window poster trumpeting the arrival of burger chain ‘b.good‘ to town. I was struck by the proposition; ‘Food from Farmers’ as a pretty ballsy brand promise for a…

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JetBlue gets minted at the expense of their brand promise

JetBlue is breaking from its long-held brand belief that ‘all customers should be treated equally’ by launching their new ‘Mint’ class. In what could be a potentially risky move, JetBlue have admitted that the lure of more profitable travellers is just too good to knock…

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More take, not enough give: NAB brand promise destroyed

After spending millions trying to distance themselves from the other ‘big 4’ banks, NAB did once again, but in all the wrong ways last week. Since the Valentine’s Day stunt, NAB had been slowly regaining the public’s trust. They’d reduced fees, rejigged products and worked…

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