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Is Harley trashing their brand in an effort to stay relevant?

Harley focuses on product development and growth but disregards its long held brand beliefs As a brand strategist I have often admired and held up Harley Davidson as great example of a powerful brand. Not because I own or want to own a Harley (so…

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Living the brand: retailers encouraged to focus on acts not ads

Tesco says a little less talk and a lot more action! Aligning brand identity with behaviour and delivery has always been a constant theme of discussions we have with our clients. That’s why I was pleased to see this is now becoming a priority for…

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Smart Brands Get Social

Just Because your Brand’s On-line – Doesn’t Mean it’s On-target With 130 billion spam mails hitting in-boxes every day, it’s no wonder consumer outcry about mis-targeted marketing has grown from a murmur to a roar. Across the globe those screams attract the regulator and put…

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